How Would Being Recognized as An Industry Expert Impact Your Business?

We’re in the business of getting you VISIBILITY. That’s why, throughout the month of June, we’re going to be focusing on quick tasks that you can instantly apply to your marketing campaign and boost your visibility.

Today’s Task: Make a list of magazines and trade journals where you can contribute an expert article
ETA: 8-10 mins

Editors of magazines and trade journals are HUNGRY for content from people just like you that have first-hand knowledge in their fields. You might be surprised how easy it is to get an expert level article published in a trade journal or magazine. How would that impact your credibility?

If you’re like most people, you’re not giving yourself enough credit for the knowledge you have in your industry. You might give yourself a negative pep talk as to why you’re not qualified to write an expert article. It might sound something like

“I’m no expert like (fill in the blank with a big-wig name from your industry.)”

-OR-

“I don’t know EVERYTHING about all aspects of my industry.”

Remember, there are plenty of people who know absolutely nothing about what you do and desperately want to know what you know. Your information and perspective is valuable.

Don’t Limit Yourself!

Do not limit yourself to only YOUR industry trade journals and magazines.

For example, if you are a website designer, don’t just focus on trying to land an article in the leading design magazine. Think of all the crafters and insurance agents and real estate agents out there that could use some good, solid tips on creating a more functional and appealing website. What are THEY reading?

Here’s how to find out: The Yahoo News & Media Directory lists thousands of:

• Journals
• Magazines
• Newspapers
• Blogs
• Poscasts
• Columns
• And more….

You can drill down by type of media or by industry. This is where you’re going to uncover all kinds of publications that people in various industries are reading, along with links to their websites. Each of the websites will offer a way to contact the editor and will oftentimes provide submission guidelines too.

Your task is to make a list of these along with the editor’s contact information. Then connect with the editors via various social media  channels and begin building relationships.

Next, you pitch article concepts to the experts and start securing expert article placements. It’s easier than you think and our new book talks in detail how to do this.

Publicity Marketing