People who aren’t known for something haven’t done anything.
“How to Build a Brand,” was the title we settled on for a recent presentation. It included social media content and making money using your online presence.
Leadership brand building:
On the negative side of brand building, I know leaders who are “save the day” leaders. They love being the hero. Others are backstabbing asses. Still others feel threaten by the success of those around them.
What you’re known for determines the way people talk about you. The way people talk about you is your brand.
You’re known for what you contribute even if it’s negative. Ultimately, positive brand building is about giving not getting.
- Building your brand is about bringing value.
- Repeated behaviors create brands, negative or positive.
- Competency creates positive brands.
Five questions for leadership brand building:
- Who am I? You must know who you are before you can get where you want to go.
- What am I great at?
- Who do I want to be?
- How am I known?
- How do I want to be known – in ways that align with who I am?
These questions apply to both individuals and organizations.
Brand building has a slimy reputation because of manipulators and facade builders. Forget it! Be who you are or you’ll empty your soul and destroy yourself with stress. I’m a reformed people pleaser, I know.
Leadership brand building is contributing positive value, authentically.
There’s more to leadership brand building than five questions. What other factors contribute to effective leadership brand building?