I'm Entrepreneur, Social Media Marketer, Business Consultant & Trainer, analyzing the social, economic, Journalist, News Breaker, political analyst, Social Activist, political and cultural forces at work in Pakistan and worldwide about Pakistan.
Thursday, October 25, 2012
What is Twitter marketing?
Today, when we live in the world where modern technology has introduced so many different opportunities that we have never even dreamed of, we have become almost incapable of living without it. It has eased many aspects of life and now it has found its way in the world of marketing as well. Not only are there different online networks and programs specialized for it, but there are also many other online tools that are not specifically designed for marketing, but that still have a potential to be used in such purposes.
One of the not marketing-specified tools that were just mentioned is actually Twitter – a social network. Since it represents a large community of connected and in many ways interrelated people, it is a very convenient place to promote your company and your brand and whatever products or services you have to offer. All you need to do is make a Twitter account for your brand and you can get started.
However, once you create the account, you should know what to do next for you cannot just say that your company sells this or that or that it provides such and such services and then say that they are very good and that is why people should buy them. That is certainly not the way. What you need to do is make a plan of how you will present your company and your offers. Your plan should include a well built strategy and good tactics that would present your company in the best light and yet not be too prominent in a way that would be negative and cause counter effect with the audience.
Twitter also offers a lot of helpful tools that can aid you in tracking the traffic, your followers, their tweets and similar stuff that will enable you to get the whole picture of the state of your business. In this way you can find out how your brand is rated, what the followers think about it, whether your customers are satisfied or not and many other useful information that will help you make proper adjustments if necessary. The benefit of using Twitter marketing is also that you can interact with your customers. This is a very important aspect of trading and it makes it possible for you to establish a kind of firm relationship with the customers and ensure your trading with them. This will keep both parties happy and satisfied and consequently, it will bring you a lot more profit.
To conclude with, using social network such as Twitter to aid the development of your business can be a very lucrative undertaking. Of course, in order for it to pay off and be profitable, you need to develop your plan very carefully and build up a good strategy and tactics. Since you will be in touch with your customers and their needs with the help of Twitter, you will also be able to constantly work on improving your business and trading.