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Thursday, October 25, 2012
Twitter Marketing Tactics
Once you have decided to start promoting your products and services via Twitter social network as well, you should be aware of some specific details such as what your target audience is and what your goal is. Of course, you should also have a good plan of hoe it all is going to work. But when you have sorted all that out and when you have made you Twitter account, what follows is a good tactics. This article will present you with some advice on tactics that would work well no matter what your target audience or your goals are.
First of all, you should definitely find yourself a person who will follow your users on Twitter and do some research on Twitter as well. Of course, you should also keep track of what is going on, but you cannot always be present due to many other obligations that you have around the company. So, hiring a special person to this job would make it much easier.
Further on, you should also connect to some other social networks such as different blogs or YouTube or you can even create a fun page on Facebook. This will drive a lot more traffic. Another good connection would be with some high-quality resources and the morning ones are recommended.
Scheduling Twitter events weekly or monthly where one of your company’s employees would host a chat and ask and answer questions related to your offers would be of a great use not only to you, but to your customers as well. This would certainly give you a good reputation of a professional company that cares about its customers’ needs.
Another useful thing would be posting a link to your Twitter account along with your website link wherever it gets posted. Now, you should also find a sophisticated way to draw some answers from your followers and then use them in the blog posts.
Of course, there will be different segments of your target audience. What you should do is create a list of followers for each segment and then ask them to recommend people that belong to their segment. In this way you can gain more followers and probably more customers.
You may also use FollowFriday, which is one of Twitter tools, to keep track of the followers who retweet most and who in that way present your brand to new people.
To sum up, these are some pieces of advice that will come in handy once you decide to spread the word about your company’s brand and your products and services via Twitter social network as well. All of these might seem like tiny details to you, but details are the pieces that make the whole picture, so bear that in mind. Hopefully, you will use the advice wisely and make your business even more lucrative. Twitter will surely be of help once you develop a good strategy and even better tactics to present your offers and to make your own online community of customers.